The Importance of the New Master Plan for Business Opportunities

By: Georghia de Oliveira
Georghia Costa

The dispute for urban land is a timeless discussion, because, despite the Brazilian territorial immensity, the space of cities is still underused and harnessed with a certain degree of stinginess. Given the abundance of empty urban space that we have in most of the Brazilian capitals, including Natal-RN in this list, it is not understandable how many new neighborhoods are being built, when one could take advantage of the existing urban space and structure.


In this scenario, the importance of the new master plan for business opportunities is emerging, as urban planning legislation in many cases constitutes an obstacle to the realization of innovative works.


In the case of the capital Potiguar, the concern with the seafront is accentuated, due to the attractiveness of tourists to the state, with beaches being our great differential. According to the current mayor, Álvaro Dias, “We have one of the ugliest edges in Brazil", said referring to the part of Praia dos Artistas, located in the east of the city. The political leader raises the flag of verticalization of the border in order to bring citizens who migrated to satellite cities, such as Parnamirim, back to the capital.


The fact is, Parnamirim's phenomenal growth (greatest example), also generates a lot of business for the local community, and it is interesting to note that the Parnamirim city master plan is from the year 2000, seven years older than the current Christmas master plan, and yet the satellite city development results Potiguar capital are visually far superior.


In any case, although there is a considerable percentage of real estate speculation involved in the process of urban sprawl, what really matters is the willingness and engagement of the consumer market. At this point, a reform in urban planning should focus on the motivations that lead the population to engage in a particular project, so the importance of the new master plan for business opportunities is crucial, as the federal legislation itself, the Bylaws Cities (Law 10.257 / 2001), foresees the updating of the master plan every ten years, anticipating the situation of poignant changes in the lifestyle and needs of the community.


Still on the factors that lead consumers to decide for another location of housing, there are compelling studies which point out that the main factors taken into consideration are the attributes of the locality; 'accessibility' (distance and conditions of access to work, school, commerce); environmental quality (air pollution levels, noise, amenities); the provision of services (policing, telephony, internet, health); and the exterior neighborhood characteristics (housing characteristics). 


As the most relevant factors of this choice, there are the social and the economic, in relation to the social, the consumer usually aims for social projection, so he seeks to be close to those of social class equal to or even higher. Regarding the economic factor, the building commodity represents investment, not just a housing solution, so consumers expect their choice to imply future appreciation of the good.


From this perspective, the choice of housing in the eastern part of the city should come first. The city center, the Ribeira neighborhood, Praia do Meio, the Santos Reis neighborhood, and the entire urbanized region offer such factors, which are considered decisive for investing in a property.


However, in the face of current barriers to overturned goods, for example, the business community does not feel invited to invest its capital, which leads to investments elsewhere, turning the central part of the city into a museum & #8211; little frequented & #8211; in the open.


Municipal Law 5191/2000 deals with the tipping and the rules of use and conservation of the fallen property, bringing a series of rules regarding the obligation of periodic repair and maintenance, the necessary authorizations for simple reforms and fines in case of non-compliance. .


Undoubtedly, the excessive imposition of rules and punishments for the use of an area, limiting and controlling the construction model, in competition with neighboring cities, which have milder and flexible urban legislation, being small municipalities eager to attract investments, balance ended favorably to invest outside the limits of Capital Potiguar.


Thus, the importance of the new Master Plan for business opportunities is poignant, as it is necessary to make the place favorable and attractive to investments. As a conservative sector of the economy, the real estate market has specificities that require dependence and cooperation with public entities so that it can develop on a regular basis.

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Georghia de Oliveira

Postgraduate in Constitutional Law from UFRN. Practice in family law, inheritance and civil law for companies. She is the mediator of the Federal Justice of Rio Grande do Norte - JFMEDIA program.